Custom Serious Game Design
Sometimes the development need is specific enough that an off-the-shelf game won't fully serve it.
This service addresses particular team dynamics, cultural challenges, and unique strategic contexts through custom game design. The mechanics are built to your brief — not repurposed from an existing game.
What Custom Design Involves
Custom serious games begin with a brief identifying required behavioural outcomes, participant context, and learning objectives. The design process establishes a decision architecture: the mechanics, constraints, information flows, and consequence structures aligned to the specific brief.
Theme and narrative are selected afterward to engage your audience and fit your context. The behavioural mechanics drive the design — not the other way around.
Custom games require more development time and investment than existing solutions. The cost is justified when the development need is precise, the audience is specific, or the organisation plans repeated use across multiple cohorts.
Previous Applications
- Leadership team diagnostics before organisational change
- Onboarding programmes for high-potential candidates
- Culture change initiatives targeting specific behavioural shifts
- Assessment centres requiring observable behavioural data
- Conference keynotes and large-format learning events
Starting the Conversation
Bring rough answers to three questions:
- What behavioural or capability gaps need addressing?
- Who is the audience and what is their context?
- What does success look like six months after the session?
Everything else emerges in conversation.