With human centric design, you look at problems from their perspective and arrive at solutions that work. This is good, and it works.
It is effective, but, it’s not fun.
It’s not engaging.
Whether you’re launching your product, boosting sales or motivating your team to go above and beyond the call of duty – it’s all the same.
People are not going to engage – do something over and over, just because something is satisfactory.
They want something that’s satisfying.
How do you go from satisfactory to satisfying?
Put The Player First.
Let’s unpack this.
Launching off from the problem statement, first, as the mantra says, put the player first. Get to know the player. Look at the experience from their context. Understand where they’re coming from – their motivations, their worldview and their experience. Ultimately, the player is at the heart of the experience.
From this nucleus, we expand outward and bring in the objectives for the experience. These are derived from the goal we want to achieve – business objectives, leadership mandates, personal missions – everything works. We distill this input into objectives the experience is supposed to meet – and the goals within the experience the players will aim for.
Then, we tap into the human psyche and harness the power of behavioural science and motivation and design the feeling and the vibe of the experience we’re looking to build. There are many experts – and many more theories that we call upon to influence the design of this part of the system.
To build the experience further, we use mechanisms from games – called game mechanics – to manifest the mood of the system. These game mechanics range from the omnipresent points, badges & leaderboards to the skinner box to my personal favourite and creation – the three trick pony – and each of them are powerful components that we use to build a powerful and effective gamified experience.
With an initial idea of our system ready, we will need to prototype, collect feedback and iterate till we transcend satisfactory – and enter the realm of satisfying, post which, we move on to implementation and iteration.
And then, we do this all over again.