Today, on my Toastmasters club’s WhatsApp group, an enterprising member brought up the idea of gamification and presented a rudimentary system for encouraging the club members to participate more in the club.
Despite it being a Sunday – a day for my family & Dungeons & Dragons, I took aside some system and ran the challenge via the Put The Player First design approach.
Here are my notes.
What are the objectives?
- Increase member participation in the club
- Encourage members to take up roles
- Make the members more enthusiastic about Toastmasters meetings
What measurable metrics do they translate to?
- Club attendance
- Number of roles vacancies
- Progress of members in their paths
What’s the baseline reading of the metrics & what does success look like?
- Baseline numbers are available with the VP Education
- Success would be a 30% growth from existing numbers
Who are the players?
Members of the Lead India Speakers Club
What do we know about them?
- They joined Toastmasters to improve their leadership and public speaking skills
- They have an inclination to learn
- Real life can be a challenge, getting in the way
- They may have a unique mix of inertia and eagerness
What is their journey like?
- So far, they have attended a few meetings as a guest
- They’ve joined the club after speaking with the VP Membership and paying their dues.
- They’ve been assigned a mentor, and have been granted access to the online Basecamp platform.
- Now, they’re attending meetings, occasionally taking up roles.
What player behaviour do we need to influence?
- Taking up roles
- Contributing to meetings
- Improving their skill levels
How game like should the experience be?
Considering that the existing Pathways Program already has “structural” gamification, and I want to build an experience that is similar. However, I am interested in introducing an element of team based competition to keep members on their toes.
How do we want to motivate the player?
As I mentioned earlier, there’s definitely an element of competition. I want people to compete as teams, and against themselves. There are also elements of collection, sets, and a little bit of risk as well. I also want them to have some wiggle room for fun and play – because that’s how we get people to keep coming back.
What emotions should the experience highlight for the player?
Accomplishment, Growth, Curiosity
How can we evoke the necessary emotions?
By helping the players feel a sense of growth and progress.
I started with listing the roles and assigning points with 5±2 for the roles. I started by giving maximum weightage for the simpler roles to encourage new members to take up the roles – and thereby giving them some quick wins.
I also added a simple collection set – The Swiss Army Knife achievement – for someone who takes up all the roles. This is a rare achievement – and will take several months for someone to get – unless they take up roles in other clubs also.
Building on that, I wanted folks to look forward to completing the achievements – so, I added an unlock mechanism to the achievements as well, gating content and releasing them in drips every month.
Next, I wanted to make sure that there was something for members of all skill levels. And considering the limited ‘procedures’ available in the system, I resorted to achievements/challenges.
The challenges were designed to help Toastmasters of all levels become more motivated about attending the meetings and focusing on their self improvement.
Here’s the initial point distribution:
And here’s a table outlining the achievements:
As of now, we’re implementing this as a trial at my Toastmasters club. We’re tracking the system using a shared Google sheet and the VP Education and the members of the Executive Committee are keeping track. Since our meetings are happening online, we’re awarding the badges online, made with Canva.
I’ll share the updates of the performance of the system as they come in.
Note: If you want to go ahead and use this in your club, feel free! And let me know how it pans out. I’d love to make this system better. And, if you have any questions, leave a comment!
For now, this is Arvindh saying over and out.
P.s. Special Thanks to Sushant, Tanuja, Naina & Anantha in helping me think this through! (They are all my club mates!)